Yeah, Smokey...it is best to always turn the EVO up to 3 o'clock until it turns green then back down to where you want to start vaping from. The ceramic in there needs time to gain thermal stability. As neiko said, fool around with different settings to see what works best for you.
After almost 3 years of using a Cloud, what worked for me was starting it at 1 on the dial, getting some great, flavorful hits with not much in the way of Clouds, then moving to 2 on the dial, different tastes and more clouds, and then I move it finally to about 2:45 on the dial. This would continuously whitewall my water tool and help me finish off the bowl.
When I put the EBT in the Cloud, I usually wait 5-10 seconds to take my hit, then remove the EBT between hits. Some leave it in, but I find the material lasts longer if you take it out between hits...unless you're passing it around to a few friends of course...