I don't think it is a "controversy." It's just an "awareness campaign." If someone does a googly search for "Photoshopped Foot" the last thing the cause needs is for there to be huge amounts of hits for medicinal herb forums. The same is true for names of strains related to baked goods sold by civic minded young ladies. As the momentum builds towards an end to prohibition any small thing we can do to divorce cannabis use from hard drugs and children is worthy and easy enough for us all to do. 
