It seems like venting in from one side and out the other is a good design. I have 62F intake air and my roots stay pretty cool unless I circulate warm air from the lights down. I suppose if I had 80F intake air, I'd want all the heat from the lights to vent up and out. It would sure be nice to be able to contain and direct which way the waste heat goes. I'd much prefer a linear flow of waste heat than previous designs where heat flows out all sides and directly back into the intake vents.
We need to get the grow light designers to think in terms of isolating intake and exhaust and moving the heat somewhere useful rather than dissipating the heat by randomly circulating hot air around the lamp chassis.
I'm surprised there are 8, 2U fans. It seems like a retro design to me. Lots of 1980's rack mount computers had banks of small fans to both push and pull air through the chassis. They added a lot of weight and were always really loud. MH must be running these fans pretty slow in their prototype as they were pretty reasonable in the video.
I wonder why they didn't go with one long, linear centrifugal fan. It would be quieter more compact and be able to pump more air through smaller ducts. Unfortunately, they typically don't just bolt on; they have to be designed into the chassis.