It is a starter mix for before the plants go into a more traditional potting soil. At least according to Bunnings which is the big distributor in Australia. From the Bunnings and some other Aussie web sites:What they mean by 'Seed & Cutting Potting Mix' is that it is designed for potting-on established seedlings and cuttings
"A premium quality propagating mix for germinating vegetable, herb and flower seeds as well as for rooting stem, leaf and root cuttings. It includes Scotts Osmocote® which distributes nutrients and feeds for 6 months. "