Coco Loco is not a true coco coir growing medium. And it is not a traditional soil growing medium that most are familiar with. The peat moss that most of the traditional potting soils use has been replaced with coco coir.They are in F.F Coco-loco,, ....
It will have to be watered more often than a standard peat moss & compost mix but not as often as the usual coco medium. Fertilizing would be similar to a compost & peat moss mix but not the every day scheduling that many pure coco coir grows need.
If need be, and you want more info, you can call Fox Farms and get detailed help on fertilizing scheduling. They are friendly. There is a good chance the person answering the phone can help out without transferring the call to someone else. At least that has been my experience.