If you are running a hydro or passive hydro type system then yes you need to pH your nutes. When using a product such as Fox Farm soils or Promix soilless media then there is no need to pH your nutes. Buffers such as lime and humus are added into those products which buffer to the correct level every time.How can you not ph your feed. Its instant problems if you give them some hot feed. You gotta know your waters ph and what it is when your feed is mixed in.
If you run ferts that are high in nitrate than you may find a pH rise in the media over time, but if your N ratio is pretty even between nitrate and ammoniacal then you'll most likely never encounter a problem. As mentioned above the alkalinity of your water will change the pH over time as well. The higher the alkalinity the faster the rise.
Keep in mind that the pH in the medium is what's important, not the pH in the nuted solution.