If I owned a seed company I would have a full time Jorge Cervantes knock-off dude growing all my strains and posting on a YT channel...how simple and effective. I used to spend $10k for a trade show (all in) and you'd often walk with nada. Today, there are so many affordable and effective opportunities to connect with thousands of people.
Hell, I want to BE that dude in the video...except I'd never have guests (or people in general) and I'd have to hire Liam Neeson for my voiceover because I hate hearing my voice on video (even though I am prettier than
@Van Stank 's JH!)