What puts the Purple in Purple?

Smokin Moose

Fallen Cannabis Warrior & Ex Moderator
Lets start with the active ingredient in Cannabis that makes it go purple, this is called Anthocyanin:

Anthocyanins are
water-soluble (refers to the ability for a given substance, 'Anthocyanin', to dissolve in a solvent, 'Water') -
Vacuolar (Vacuoles are membrane-bound compartments within some cells that can serve a variety of secretory, excretory, and storage functions) - Flavonoid (Flavonoids are most commonly known for their antioxidant activity. However, it is now known that the health benefits they provide against cancer and heart disease are the result of other mechanisms) -
pigments (A pigment is a material that changes the colour of light it reflects as the result of selective colour absorption) - that appear red to blue, according to pH (pH is a measure of the acidity or alkalinity of a solution. Aqueous solutions at 25°C with a pH less than seven are considered acidic, while those with a pH greater than seven are considered basic/alkaline). They are synthesized by organisms of the plant kingdom and bacteria, and have been observed to occur in all tissues of higher plants, providing colour in leaves, stems, roots, flowers, and fruits.

Anthocyanin pigments seem to help many pollinators to locate flowers that contain them, and in fruits, the colourful skins may be recognized by animals which will eat the fruits and spread the seeds. In photosynthetic tissues (such as leaves), and also the stem, anthocyanins have been shown to act as a "sunscreen", protecting cells from photo-damage by absorbing blue-green light, thereby protecting the tissues from photoinhibition, or high light stress. This has been shown to occur in red juvenile leaves, autumn leaves, and broad-leaved evergreen leaves that turn red during the winter. It is also thought that red colouration of leaves may camouflage leaves from herbivores blind to red wavelengths, or signal unpalatability to herbivores, since anthocyanin synthesis often coincides with synthesis of unpalatable phenolic compounds.
In addition to their role as light-attenuators, anthocyanins also act as powerful antioxidants, helping to protect the plant from radicals formed by UV light and during metabolic processes. This antioxidant property is conserved even after consumption by another organism, which is another reason why fruits and vegetables with red skins and tissues are a nutritious food source.

Many science text books incorrectly state that all autumn colouration (including red) is simply the result of breakdown of green chlorophyll, which unmasks the already-present orange, yellow, and red pigments (carotenoids, xanthophylls, and anthocyanins, respectively). While this is indeed the case for the carotenoids and xanthophylls (orange and yellow pigments), anthocyanins are not present until the leaf begins breaking down the chlorophyll, during which time the plant begins to synthesize the anthocyanin, presumably for photoprotection during nitrogen translocation.

In December 2004 a peer-reviewed study at Michigan State University published by the American Chemical Society noted that anthocyanins could boost insulin production by up to 50%. However the study leader noted that despite the initial excitement, more study would be needed. Also in 2005, an article published in Applied and Environmental Microbiology demonstrated for the first time the biosynthesis of anthocyanins in bacteria.

In 2007 a study at the University of Pittsburgh discovered that anthocyanins kills human cancer cells while not affecting healthy cells. At low doses of cyanidin-3-rutinoside (C-3-R), half of the cancer cells in all lines of the test human leukemia and lymphoma cells died within 18 hours. When the amount of C-3-R was more than doubled, all of the cancer cells died within 18 hours. The mechanism seems to be that cancereous cells respond to C-3-R by releasing peroxides which kill the cancer cells. Normal cells do not release peroxides when C-3-R is administered.
 
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