Scotts Jumps Into The Marijuana Market With Deal For Hydroponics Company

[Jacob Redmond]

The Scotts Miracle-Gro Co. offshoot that targets young, urban gardeners has acquired a Santa Rosa, California-based hydroponics company popular with marijuana growers.

Hawthorne Gardening Co., a Scotts subsidiary formed in October, purchased General Hydroponics Inc. and Bio-Organic Solutions Inc.

Terms were not disclosed, but the acquisition should position the company in the growing marijuana market.

Jim Hagedorn, CEO of the $2.8 billion Scotts, said in May that marijuana, which is enjoying increasing acceptance in the U.S., is an opportunity to grow revenue and attract younger customers. He's been talking about the potential of the pot market since 2011.

General Hydroponics is "a major international supplier of liquid nutrients used to grow food, flowers and indoor marijuana," according to the Santa Rosa Press Democrat. The company was founded 35 years ago by a medical marijuana advocate and now has manufacturing plants in California, West Virginia and France, the newspaper reported, although the founder said growing non-marijuana plants is the biggest market for the company. *edit*

News Moderator: Jacob Redmond 420 MAGAZINE ®
Full Article: Scotts Miracle-Gro acquisition of General Hydroponics puts the company into the marijuana business - Columbus - Columbus Business First
Author: Tom Knox
Contact: tknox@bizjournals.com
Photo Credit: Ace Hardware
Website: Business News - The Business Journals

 

[Jedthedog]

Mainstream ......

 

[Radogast]

Brand washing

 

[Dr Fish]

I can hardly wait... My mouth waters in anticipation of their new pot strains ... If I like'em I'll make my own and pass'em around.. Wonder what they'll do about weed control???

In the U.S., the Company's Scotts(R), Miracle-Gro(R) and Ortho(R) brands are market leading in their categories, as is the consumer Roundup(R) brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by MONSANTO