The thing is, you can choose to believe their advertising hype but please know that your compost tea guy, the soil guy, the folks at RealGrower's Recharge, Voodoo Juice, URB, they all understand the microbes and know that there are certain species of them that are good for processing certain nutrients. Your soil guy knows to add the long list of myco fungi that are important to establish in the container, but you can get those in much better concentrations in a bag. There are no super special microbes just for this plant. Your soil and your tea guy do not have some sort of secret, they just know how to generate the microbes that they need in order to process the 19 elements that this plant needs. Its called seeding... you seed your tea with the mineral you are wanting to get processed, and then the microbes specific to working with that particular element thrive in your tea, while others die out. When I made my own actively aerated compost teas in order to get the nutrients out of my organic soil, I did the same thing, and I basically had 4 teas that I could specialize in depending on the time of the grow and what nutrients the plant needed at that time. This information is readily available, but your guys make it seem like some sort of secret, probably just to market themselves. This is not a sin and actually is called good marketing, but again, please know that you can do better on your own just armed with a little knowledge.
Soil has to have a whole list of qualities in order to be good to grow in. Attempting to make a proper soil by starting with a good base and then adding this and that, doesn't work. There are certain proportions that the minerals all need to be in, or you can easily end up locking out something else that is needed. Once a good recipe mix of elements is found, then you need to add organics and soil and humic acid to mix it all together, and then you have to make sure that the resulting mix has a proper water flow through rate and retention rate, the right pH, the right aeration... its not for the amateur to attempt and I would not even try it myself after half a lifetime of experience growing this plant. It is best to go by known and tested recipes, the one I chose was SubCool's supersoil that I successfully used for over 7 years without it failing to provide what was needed, of course with minor additions now and then along the way. I also learned that it is absolutely necessary to "cook" that new soil for a minimum of 3 months before trying to use it to grow plants in. It is a lot of work and it takes some time to produce a quality soil.
Before I found
@GeoFlora Nutrients I did all of this. I made and composted my own supersoil and then I produced targeted compost teas for my plants and I grew very successfully for a few years using this TLO method. Still looking for an easier way, I realized that I could use my soil in the same way I had been doing, but without the time and mess of making my own teas, by using instant "targeted" microbes, freeze dried into a bag, RealGrower's Recharge. How ridiculously easy those grows were... simply mix up the soup and pour it in once a week... presto, organic grow.
Then Geoflora came along. Now I didn't even need supersoil. Any soil or even coco, capable of holding up the plants could be used to produce a completely 100% organic grow. All the nutrients are there, all the targeted microbes are there, and miracles happen.
If you want to do it the hard way, by all means, learn to make a proper tea and mix up a 100 gallon batch of supersoil and take the time to get it composted, and go at it. I work for growers who can't do all that like one of my friends who lives in his wheelchair and has one arm to work with. I have shown my hero that he can use any soil over and over again, at least until it gets compacted, and simply top dress the special time release Geoflora granules on the top, once every two weeks. He can do this and is getting amazing grows because Organic doesn't get easier than this, and it really is a purely organic grow that you don't need to tinker with. Even tap water will work with it. I don't care what your local guru has to offer... he can't beat this unless his services are free and he is coming to your house to grow it for you.