Ron Strider
Well-Known Member
Good fortune recently accompanied hard work at the Oregon-based marijuana and technology company Briteside. A video parody of a pharmaceutical commercial, advertising the drug cannabis with side effects of "euphoria and uncontrollable giggling," was viewed 400,000 times in its first 72 hours on the web.
The video significantly boosted the company's visibility and orders from the thousands of new customers created by the video will help fund the company said Justin Junda, the business' cofounder and CEO. It may be illegal to advertise marijuana, especially as a mood-elevating medicine, but a parody video can get the same message across and stay within the law.
Although the company is only about a year old, it's already embarking on a number of different directions. In addition to growing, processing and selling marijuana, Briteside is also offering an ecommerce site to Oregon dispensaries to make orders and deliveries easier.
A cannabis ecommerce platform is unlike any other said Junda. "Most sites want you to buy as much as possible and just load up the shopping cart," he said, "but we have to program controls into our online ordering site to make sure the customer isn't going over the legal cannabis purchase limit in their state or sometimes their particular town." The company makes money based on delivery fees, revenue sharing with the dispensary, or sometimes a blend of the two.
That extra level of programming to make sure customers aren't buying more than the legal limit, is just one of the many challenges Junda faces as an entrepreneur in the complicated and nascent industry.
Junda, whose background is in the technology industry, says the key to success is flexibility. He says he's seeing "people folding up shop because they can't keep up with the changing rules and regulation in the industry."
Along with the technology products it offers, Junda' s Oregon company is vertically integrated in the cannabis space, meaning he grows marijuana, and processes it into smokable flower, edible products and topicals. He then sells those products through dispensaries in the state.
Junda also is creating products for other brands, and sells Briteside branded products made by partner companies. All this with just 40 employees in a one year old company.
Briteside plans to launch its dispensary order-taking and delivery software in California and Canada next month. "The demand out there is huge," he said. "Way bigger than we ever thought it would be when we got into this."
News Moderator: Ron Strider 420 MAGAZINE ®
Full Article: Parody Of A "Drug Commercial" Goes Viral And Propels Briteside Cannabis Company
Author: Julie Weed
Contact: Contact Information
Photo Credit: Britside
Website: {{meta.title}}
The video significantly boosted the company's visibility and orders from the thousands of new customers created by the video will help fund the company said Justin Junda, the business' cofounder and CEO. It may be illegal to advertise marijuana, especially as a mood-elevating medicine, but a parody video can get the same message across and stay within the law.
Although the company is only about a year old, it's already embarking on a number of different directions. In addition to growing, processing and selling marijuana, Briteside is also offering an ecommerce site to Oregon dispensaries to make orders and deliveries easier.
A cannabis ecommerce platform is unlike any other said Junda. "Most sites want you to buy as much as possible and just load up the shopping cart," he said, "but we have to program controls into our online ordering site to make sure the customer isn't going over the legal cannabis purchase limit in their state or sometimes their particular town." The company makes money based on delivery fees, revenue sharing with the dispensary, or sometimes a blend of the two.
That extra level of programming to make sure customers aren't buying more than the legal limit, is just one of the many challenges Junda faces as an entrepreneur in the complicated and nascent industry.
Junda, whose background is in the technology industry, says the key to success is flexibility. He says he's seeing "people folding up shop because they can't keep up with the changing rules and regulation in the industry."
Along with the technology products it offers, Junda' s Oregon company is vertically integrated in the cannabis space, meaning he grows marijuana, and processes it into smokable flower, edible products and topicals. He then sells those products through dispensaries in the state.
Junda also is creating products for other brands, and sells Briteside branded products made by partner companies. All this with just 40 employees in a one year old company.
Briteside plans to launch its dispensary order-taking and delivery software in California and Canada next month. "The demand out there is huge," he said. "Way bigger than we ever thought it would be when we got into this."
News Moderator: Ron Strider 420 MAGAZINE ®
Full Article: Parody Of A "Drug Commercial" Goes Viral And Propels Briteside Cannabis Company
Author: Julie Weed
Contact: Contact Information
Photo Credit: Britside
Website: {{meta.title}}
