Ron Strider
Well-Known Member
A Big Mac appears to be the munchie of choice for those who bought marijuana legally, according to a new marketing study.
Some 43 percent who bought legal marijuana chose McDonald's as their go-to joint, according to the New-York-based Green Market Report and the Houston-based Consumer Research Around Cannabis study.
The study was conducted over three marketplaces - Sacramento, California; Reno, Nevada and Denver Colorado, with a base population of 55 million.
Taco Bell came in at No. 2, with 18 percent saying that was their eatery of choice with Wendy's third, edging Burger King followed by Subway with just 8.7 percent of the market, according to the release.
"McDonald's wins by virtue of the sheer number of locations - by default really," said Jeff Stein, vice president of Consumer Research Around Cannabis. "Those competitors which better understanding cannabis users and their consumer habits can certainly close the gap by integrating what they learn through their marketing efforts."
Voters approved the legalization of recreational marijuana in Massachusetts in November and shops can open in July 2018.
News Moderator: Ron Strider 420 MAGAZINE ®
Full Article: Survey: McDonald's favorite fast food joint among marijuana users in legal states | masslive.com
Author: Diane Lederman,
Contact: Contact Us - MassLive Media Solutions
Photo Credit: Hanke Arkenbout
Website: Massachusetts Local News, Breaking News, Sports and Weather - MassLive.com
Some 43 percent who bought legal marijuana chose McDonald's as their go-to joint, according to the New-York-based Green Market Report and the Houston-based Consumer Research Around Cannabis study.
The study was conducted over three marketplaces - Sacramento, California; Reno, Nevada and Denver Colorado, with a base population of 55 million.
Taco Bell came in at No. 2, with 18 percent saying that was their eatery of choice with Wendy's third, edging Burger King followed by Subway with just 8.7 percent of the market, according to the release.
"McDonald's wins by virtue of the sheer number of locations - by default really," said Jeff Stein, vice president of Consumer Research Around Cannabis. "Those competitors which better understanding cannabis users and their consumer habits can certainly close the gap by integrating what they learn through their marketing efforts."
Voters approved the legalization of recreational marijuana in Massachusetts in November and shops can open in July 2018.
News Moderator: Ron Strider 420 MAGAZINE ®
Full Article: Survey: McDonald's favorite fast food joint among marijuana users in legal states | masslive.com
Author: Diane Lederman,
Contact: Contact Us - MassLive Media Solutions
Photo Credit: Hanke Arkenbout
Website: Massachusetts Local News, Breaking News, Sports and Weather - MassLive.com