Brian420pm
Well-Known Member
I scrubbed data from 3 websites early this year... Leafly, Cannosas and All Bud. Short of hands-on experience, three variables are useful to determine what deserves attention, further investigation, and ultimately what helps drive future decisions, be it purchase, stocking shelves or home grow candidates.
- Popularity
- Positive Ratings
- Negative Ratings
Popularity by itself is little more than following the herd... you'll win some and lose some. As a member of a larger process, Popularity can be seen as a filter... a way to increase surety in your decisions down the road.
Data Rule #1 = Look at strains that have more than 1,000 reviews at Leafly.
Positive Ratings alone also tell a partial tale. Let's look at strains that are BOTH Popular and have Positive Ratings.
Data Rule #2 = Of the strains that pass Data Rule #1, keep all those that have at least a 4.4 review score.
This is a pretty exclusive and interesting group... around 30 strains pass the grade. If we stop here chances are good you'll have a good experience, right? Well not so fast!
Let's look at the last variable that ties it all together... Negative Ratings. Leafly ratings measure how many people report a strain as "Below Average" and "Would Not Recommend". I pulled this data for each of the 30 strains and calculated what percentage of reviewers reported those Negative Ratings.
Data Rule #3 = Of the strains that pass Data Rule #1 and #2, keep all those that have 10% or less "Below Average" and "Would Not Recommend".
NOW the cream is really rising to the top! Can you believe there were strains that passed Rule #1 and #2 AND had a negative rating of over 30%! Think about that... almost 1/3rd of every reviewer gave some of these popular and high rated strains a thumbs down! This is the perfect example of the saying, "You either LOVE it or HATE it".
That leads us to the list below, which shows the method above applied to all three review websites, sorted by the smallest negative score. Also, since Leafly has more data than the other two, the scores are weighted accordingly.
The "3 Month Growth" column is simply the percentage increase in reviews at Leafly over a recent, three month period.
Notes:
- GG4 This strain has the lowest negative score at Leafly, by far, at around 1%! The next closest was many multiples higher at 5%. I initially did this study before a trip to Colorado, so of course I bought GG4. After 35+ years away from consuming, I picked a winner to come back to.
- GELATO I read an article recently about how this strain is coming on strong, well look at the growth rate. It towers above all in this list at %14 popularity growth. These spikes may be explained by supply/demand surges, for example a temporary glut on the market. Seeing this metric over the course of a year will be most interesting.
- The Top 5 in 3-month popularity growth from this list are GELATO, PINAPPLE EXPRESS, DURBAN POISON, SUPER LEMON HAZE and CHERRY PIE. Consumers and retailers TAKE NOTE, these strains are WINNERS and currently HOT!
- I'm NOT commercially affiliated with any brand or product, just a retired Data Analyst/Programmer keeping my nose in what I find interesting
Did YOUR favorite make the cut?
- Popularity
- Positive Ratings
- Negative Ratings
Popularity by itself is little more than following the herd... you'll win some and lose some. As a member of a larger process, Popularity can be seen as a filter... a way to increase surety in your decisions down the road.
Data Rule #1 = Look at strains that have more than 1,000 reviews at Leafly.
Positive Ratings alone also tell a partial tale. Let's look at strains that are BOTH Popular and have Positive Ratings.
Data Rule #2 = Of the strains that pass Data Rule #1, keep all those that have at least a 4.4 review score.
This is a pretty exclusive and interesting group... around 30 strains pass the grade. If we stop here chances are good you'll have a good experience, right? Well not so fast!
Let's look at the last variable that ties it all together... Negative Ratings. Leafly ratings measure how many people report a strain as "Below Average" and "Would Not Recommend". I pulled this data for each of the 30 strains and calculated what percentage of reviewers reported those Negative Ratings.
Data Rule #3 = Of the strains that pass Data Rule #1 and #2, keep all those that have 10% or less "Below Average" and "Would Not Recommend".
NOW the cream is really rising to the top! Can you believe there were strains that passed Rule #1 and #2 AND had a negative rating of over 30%! Think about that... almost 1/3rd of every reviewer gave some of these popular and high rated strains a thumbs down! This is the perfect example of the saying, "You either LOVE it or HATE it".
That leads us to the list below, which shows the method above applied to all three review websites, sorted by the smallest negative score. Also, since Leafly has more data than the other two, the scores are weighted accordingly.
The "3 Month Growth" column is simply the percentage increase in reviews at Leafly over a recent, three month period.
Notes:
- GG4 This strain has the lowest negative score at Leafly, by far, at around 1%! The next closest was many multiples higher at 5%. I initially did this study before a trip to Colorado, so of course I bought GG4. After 35+ years away from consuming, I picked a winner to come back to.
- GELATO I read an article recently about how this strain is coming on strong, well look at the growth rate. It towers above all in this list at %14 popularity growth. These spikes may be explained by supply/demand surges, for example a temporary glut on the market. Seeing this metric over the course of a year will be most interesting.
- The Top 5 in 3-month popularity growth from this list are GELATO, PINAPPLE EXPRESS, DURBAN POISON, SUPER LEMON HAZE and CHERRY PIE. Consumers and retailers TAKE NOTE, these strains are WINNERS and currently HOT!
- I'm NOT commercially affiliated with any brand or product, just a retired Data Analyst/Programmer keeping my nose in what I find interesting
Did YOUR favorite make the cut?