Jacob Redmond
Well-Known Member
A North Okanagan medical marijuana company is eyeing the market for pot for pets.
Or rather, hemp proteins and oils derived from marijuana.
True Leaf Medicine International has applied to become a Health Canada medical marijuana licensed producer. The Lumby firm, which has financial backing from former B.C. premier Mike Harcourt, has identified potential new revenue sources in the pet nutrition industry.
With 30 years' experience in pet nutrition, True Leaf CEO Darcy Bomford sees a natural fit for his company to combine its current focus with products for pets.
"At True Leaf, we are dedicated to improving wellness and quality of life," said Bomford. "Given our management team's skills and background, and the steadily building market focus on value-added products around the cannabis sector, we find the pet industry to be both a perfect fit and an untapped niche market. There is a gap in the market for products that offer pets a better quality of life, and hemp proteins and hemp seed oils offer genuine potential in this well-established space."
True Leaf sees products that are most compatible with the company's mission in nutraceutical pet chews and supplements for the support of good pet health.
Next steps include identifying manufacturing, marketing and research partners in Canada to develop those product lines, which the company expects to roll out in the fall.
"We continue to comply with the Health Canada application review process and have responded to eight Health Canada requests for additional information to date," said Bomford. "This initiative strategically addresses both our immediate, short-term need to establish brand and revenue while we wait for the outcome of our MMPR application to Health Canada, and helps define our long-term mission as a quality of life company for both people and their pets."
News Moderator: Jacob Redmond 420 MAGAZINE ®
Full Article: Pot for pets True Leaf's plan - Lumby - Vernon News - Castanet.net
Author: Jon Manchester
Contact: About Castanet
Photo Credit: The Tizona Group
Website: Castanet.net - Kelowna's Home Page
Or rather, hemp proteins and oils derived from marijuana.
True Leaf Medicine International has applied to become a Health Canada medical marijuana licensed producer. The Lumby firm, which has financial backing from former B.C. premier Mike Harcourt, has identified potential new revenue sources in the pet nutrition industry.
With 30 years' experience in pet nutrition, True Leaf CEO Darcy Bomford sees a natural fit for his company to combine its current focus with products for pets.
"At True Leaf, we are dedicated to improving wellness and quality of life," said Bomford. "Given our management team's skills and background, and the steadily building market focus on value-added products around the cannabis sector, we find the pet industry to be both a perfect fit and an untapped niche market. There is a gap in the market for products that offer pets a better quality of life, and hemp proteins and hemp seed oils offer genuine potential in this well-established space."
True Leaf sees products that are most compatible with the company's mission in nutraceutical pet chews and supplements for the support of good pet health.
Next steps include identifying manufacturing, marketing and research partners in Canada to develop those product lines, which the company expects to roll out in the fall.
"We continue to comply with the Health Canada application review process and have responded to eight Health Canada requests for additional information to date," said Bomford. "This initiative strategically addresses both our immediate, short-term need to establish brand and revenue while we wait for the outcome of our MMPR application to Health Canada, and helps define our long-term mission as a quality of life company for both people and their pets."
News Moderator: Jacob Redmond 420 MAGAZINE ®
Full Article: Pot for pets True Leaf's plan - Lumby - Vernon News - Castanet.net
Author: Jon Manchester
Contact: About Castanet
Photo Credit: The Tizona Group
Website: Castanet.net - Kelowna's Home Page
