CA: Adelanto Cannabis Dispensary Licensees: A List Of Familiar Names

Ron Strider

Well-Known Member
A subcommittee has directed the city manager to present four businesses with coveted medical marijuana dispensary licenses as early as Monday, according to Mayor Rich Kerr, and the successful applicants are a list of familiar names.

The Cannabis Permit Committee –which consists of Kerr, Mayor Pro Tem Jermaine Wright, City Manager Gabriel Elliott and two citizen appointees – met Friday in council chambers, short one citizen appointee, to mull the applications received for four available dispensary permits.

It was a short list to begin with when on Sept. 13, Elliott announced only six applications had been received ahead of the next-day deadline.

But Elliott on Friday corrected that just five applications were received by the deadline, and the other had come in tardy. A second applicant didn't meet the city-drawn requirements because they did not own or lease property.

With just four qualified applicants from which to choose, Kerr said by phone, "it actually made it easy for us."

Kerr said permit recipients include Manny and David Serrano's Jet Room; Frontier Enterprises subsidiary HDO Enterprises; a group led by Lifestyle Delivery System CEO Brad Eckenweiler and Jerry Davis of the Adelanto Growers Association; and a group out of San Francisco.

"It's a big weight off my shoulders that this is done. This was really the last of the ordinances and everything, and of the licenses," he said. "This was the last of the big ones. We have every (permissible cannabis activity) in Adelanto that the state's going through."

Dispensaries were legalized here at the end of June for two zones, preceded by city ordinances allowing commercial cannabis cultivation, manufacturing, transportation, distribution and testing.

Kerr said it was particularly significant that the cannabis to be sold in these dispensaries will presumably be grown here too.

A relieved Kerr reached out to the Daily Press on Friday, shortly after the meeting ended, to detail its development, likely to be a celebrated talking point at Wednesday's City Council meeting.

During the Friday session, he acknowledged that permits could be expanded as the population grows – city rules currently call for one permit per 8,500 residents – or that city officials might even later lessen the threshold.

Officials noted that it was critical sooner rather than later to create the "merit list" from received applications in order to give businesses every opportunity possible to become operational by Jan. 1, when state authorities will begin issuing licenses.

While Wright said he examined applicants' background, financial wherewithal, property ownership and ability to build, Kerr suggested he was equally keen on established relationships, which is clearly reflected in the deemed-qualified applicants.

The Serrano brothers, through MJRX Corporation, had already invested at least $1.2 million into the long-abandoned Jet Room property, and another $40 million in land purchases elsewhere in the city, according to Manny Serrano.

HDO Enterprises had provided $100,000 in grant money to nonprofits and is building out a 30-acre industrial park – the largest in Adelanto history. The 21 separated 30,000-square-foot units are valued at $7.5 million each, pushing the project into $150 million-plus territory.

Frontier Communities, which is a subsidiary of Frontier Enterprises, like HDO, recently held a ribbon cutting for its new 65-home neighborhood in the city.

Meanwhile, the Adelanto Growers Association has routinely invested in community events, including as sponsors for food and school supply giveaways and the city's Christmas Parade.

An AGA logo even adorns Adelanto's welcome sign along Air Expressway.

Davis is also president of CSPA Group Inc., which is planning to manufacture medical cannabis strips here and ultimately seek to have their product FDA-approved. At their Adelanto cultivation facility, they boast enough seedling to grow roughly two million plants annually.

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