29% Of California Pot Users May Shun State's Legal Product

Ron Strider

Well-Known Member
California is on the verge of creating a legal market for marijuana worth more than $5 billion that will help make the state a destination for pot-loving tourists, according to a new state-sponsored economic study.

But about 29 percent of all cannabis consumers may stay in the illegal market at first to avoid the cost of new regulations requiring marijuana to be tested, tracked and taxed at 15 percent of its retail value, according to the study by the University of California Agricultural Issues Center.

State officials developing the regulations hope to gradually persuade the vast majority of cannabis users to go through the legal market, said Lori Ajax, director of the state Bureau of Marijuana Control, which hired the center to look at the economic impact of the new rules.

"It's going to take some time," Ajax said. "While it's unlikely that everyone will come into the regulated market on Day 1, we plan to continue working with stakeholders as we move forward to increase participation over time."

The economic projections are both encouraging and daunting to state officials who hope to begin issuing licenses in January to thousands of businesses that will grow, transport, test and sell marijuana, after voter approval in November of an initiative legalizing recreational use.

The study indicates there will be economic benefits for the state from a regulated market.

The analysis estimated that as of last November, aggregate annual sales of medical marijuana were $2 billion per year (about 25 percent of total marijuana sales), sales in the illegal market were $5.7 billion (75 percent) and total cannabis sales were $7.7 billion.

Voter approval of Proposition 64 in November set in motion a system for fully legalized marijuana, which may bring state and local governments $1 billion in tax revenue, according to government estimates. The study estimated that more than 1,200 jobs will be created for testing and handling cannabis in the legal market.

Although Californians will be able to possess and grow marijuana immediately, people will not have a place to legally buy nonmedical marijuana until stores are licensed – and the state has until Jan. 1, 2018, to begin issuing retail licenses. State officials estimate it will take up to a year to develop the regulations that will be applied to those who grow, transport, test and sell cannabis.

New regulations allowing purchase of marijuana for recreational use are expected to reduce medical cannabis sales from $2 billion to $600 million as people are given an alternative to going through physicians to get medical marijuana cards for a fee, the study said.

"Revenues for medical cannabis in Washington state, for instance, fell by one-third in the first year after the legal adult-use cannabis system took effect, and by more subsequently," the study said.

After the state adopts regulations, legal recreational use will make up 61.5 percent of the overall market, illegally purchased marijuana will make up about 29.5 percent of the market and legal medical marijuana use will be about 9 percent of the overall market, the analysis estimated.

"We projected that when legally allowed, slightly more than half of the demand currently in the illegal adult-use segment will quickly move to the legal adult-use segment to avoid the inconvenience, stigma, and legal risks of buying from an unlicensed seller," the study said.

Californians should be concerned about the high rate of continued illegal activity, said Kevin Sabet, president of Smart Approaches to Marijuana, which opposes legalization of the drug.

"We have seen this in other states too, that the legal market is easily undercut by the well-established underground market," Sabet said. "This is unsurprising. It is just one more unrealized promise from the marijuana industry."

The study also said the legalization and regulation should boost California's tourism industry as visitors come in from states and countries that do not allow the sale and use of marijuana.

Currently, there are more than 260 million visits to California from people from out of state per year, and the visitors spend more than $122 billion in California, much of it on leisure goods and services, the study noted.

For example, tourists have been estimated to spend $7.2 billion a year on wine in California, the report said.

"Given that adult-use cannabis remains illegal in most other states, California's legalized adult-use industry may attract some new visitors whose primary reason for visiting the state is cannabis tourism, as has been observed in Colorado," the study said.

The report cited a survey by Strategic Marketing and Research Insights, commissioned by the Colorado Tourism Office in 2015, a year after that state legalized recreational use.

The survey of 3,250 tourists from Chicago, Dallas, Houston, San Diego and other cities found that 8 percent reported visiting a recreational-use cannabis store.

Of those, 85 percent said cannabis was a "primary motivator" of their visit to Colorado.

Hezekiah Allen, executive director of the California Growers Association. agrees with the economic forecast that a boost in tourism will be one of the side benefits of marijuana legalization.

"Folks have been visiting California to enjoy the best cannabis in the world for many years," Allen said. "It will be hugely beneficial to bring this existing commerce out of the shadows."

But Sabet, the opponent of legalization, noted that some cities have taken steps to ban marijuana sales. They include Pasadena and Laguna Beach.

"I think you're going to see a lot of cities opposing marijuana stores in their community precisely because they do not want the pot tourism that comes with them," Sabet said. "The backlash is starting to happen in California."

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If cities don't want tourists to come spend money in their cities just because they don't want them buying cannabis while they're here spending money on other things that are common with tourists, why not put up big signs that tourism is not welcome there.
 
If cities don't want tourists to come spend money in their cities just because they don't want them buying cannabis while they're here spending money on other things that are common with tourists, why not put up big signs that tourism is not welcome there.

gentlhart, a political majority of non-cannabis users could still exist in the individual city councils and counties. Prop 64 passed by a nice margin statewide, but the backlash is coming and it may be strong. Take a look at Holland, and I don't mean Amsterdam. Many of the little towns along the border with Germany and Belgium started discriminating against non-residents because of the garbage that cannabis tourists left behind. As of now, if you are not a resident of some towns in Holland, you are not permitted to make your purchase in the local coffee shop. So just sayin' it's entirely realistic that some -- maybe many -- towns, cities, and counties in California might choose to restrict sales.
 
"We have seen this in other states too, that

the legal market is easily undercut by the well-established underground market,"

Sabet said. "This is unsurprising. It is just one more unrealized promise from the marijuana industry."


Pfft. Cry me a river.

Dispensaries run by people with millions in the bank, who think they have a license to print money selling $400 ounces of mediocre weed they attempt to grow themselves, deserve to be out of business.
 
gentlhart, a political majority of non-cannabis users could still exist in the individual city councils and counties. Prop 64 passed by a nice margin statewide, but the backlash is coming and it may be strong. Take a look at Holland, and I don't mean Amsterdam. Many of the little towns along the border with Germany and Belgium started discriminating against non-residents because of the garbage that cannabis tourists left behind. As of now, if you are not a resident of some towns in Holland, you are not permitted to make your purchase in the local coffee shop. So just sayin' it's entirely realistic that some -- maybe many -- towns, cities, and counties in California might choose to restrict sales.


It absolutely wasn't about "garbage left behind" it was about smuggling weed & hash back into Germany & Belgium. And Amsterdam is the ONLY city in Holland where "anyone" can go buy weed, technically, as the citizen card for cannabis purchases rule is in full effect in Holland. One can still buy cannabis elsewhere in Holland as many shops do ignore the rule, but Amsterdam got a formal "pass" because of the volume of taxes cannabis tourism is responsible for.
 
So if I'm reading this right it looks like a 61.5 percent move from illegal purchases to the legal market. That sounds like 61.5 percent decrease in illegal activity moving to supporting local businesses. Isn't that something cities would want? This is far better results than any law enforcement agency could ever create.
 
The legislature should only allow cannabis tax dollars to go to the communities that allow cannabis businesses to operate within them. There should not be a windfall to curmudgeons who don't want anything to do with cannabis. I think a lot of communities might rethink their positions.
 
The legislature should only allow cannabis tax dollars to go to the communities that allow cannabis businesses to operate within them. There should not be a windfall to curmudgeons who don't want anything to do with cannabis. I think a lot of communities might rethink their positions.

Prop 64 already takes care of that.
 
The legislature should only allow cannabis tax dollars to go to the communities that allow cannabis businesses to operate within them. There should not be a windfall to curmudgeons who don't want anything to do with cannabis. I think a lot of communities might rethink their positions.

That is actually written into the new legislation. The cities and counties must permit certain MJ business within their zones to get the tax benefits.
 
. So just sayin' it's entirely realistic that some -- maybe many -- towns, cities, and counties in California might choose to restrict sales.

This is exactly what is happening in California. The majority of the cities have already banned most if not all commercial and medical cannabis businesses. The further south you go, the less cities are allowing cannabis at all. Pretty much all of San Diego county, Orange county and most of riverside county allow for little to no canna businesses. Its sad that we gave away this much power to local governments.

Only about 30 cities out of 450 or so cities in California are even letting commercial cultivation (medical and rec).
 
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