The medicinal cannabis community has come under fire after growing numbers of businesses have taken to using models in skimpy costumes and bikinis to advertise their products. Pot dispensaries featuring bikini budtenders have been likened to the beer industry's habit of using women in swimwear for their promotions to appeal to a largely male audience. Californian voters legalised the use of medical marijuana 15 years ago due to its benefits for AIDS and cancer patients. Medical marijuana has also been proven to be beneficial for multiple sclerosis patients or car accident victims who suffer from chronic pain.