State rules forbid shops from advertising on media where more than 30 percent of the intended audience is younger than 21. The state wants to keep impressionable kids away from marijuana advertising. A legislative panel is currently mulling over new requirements for marijuana edibles manufacturers that could keep them from producing candies and gummies that appeal to children. Because the industry is so new, and its rules freshly inked, businesses will begin to test their limits in advertising to see what they can get away with, said marketing professor Margaret Campbell. To reach new markets, the industry as a whole will need to strip away the stigma that still surrounds the marijuana user. - KUNC radio - Rachel Schaefer pictured
