Medicating on the gums first works this way; the blood vessels in your gums absorb the oil to your CB1 receptors first because of the close proximity to your brain (why the decarboxylation process is required so the oil can pass through the brain). Once the concentrate enters the brain and receptors the best analogy I can come up with is like installing a new CPU in you're computer. The concentrate heals damaged receptors and sends the concentrate to where it needs to repair things. Organs, glands start repairing and start functioning as they where designed to. Any oil that drains down to the CB2 receptors once applied right to the gums is controlled by the CB1 receptors. When experimenting with the concentrated oil I stayed off the net and learned from experience so I wouldn't be swayed in my judgement following the masses. You asked an EXCELLENT question on why everyone doesn't know about the gum method. Majority wins, right? One false bit of information and the crowd follows simply because they know no better.