Hemp terpenes are propelling the food and beverage market
Terpenes and terpenoids are naturally occurring compounds found in Cannabis sativa hemp plants.
These volatile, organic molecules contribute to the appealing aromas and flavours of individual plant cultivars.
Studies into hemp terpenes and terpenoids reveal their influence also contributes to beneficial effects such as anti-inflammation, antioxidants, antiseptic, and other helpful properties.
Hemp manufactured goods producers are using isolated terpenes to enhance their products’ taste, smell, and therapeutic effects.
From terpene-infused beverages to food and confectionary products, hemp terpenes are propelling the Global CBD Food & Beverage Market growth.
As consumer demand for hemp-infused products continues to expand, the food and beverage market is poised for rapid growth in the coming years.
In fact, analysts estimate a projected growth rate of 28.7% CAGR by 2032 for the CBD Beverage Market alone.
Businesses looking to enter or expand operations in this explosive global market can propel ROIs with these terpenes.
What are terpenes?
Terpenes are molecular compounds found within many plant species.
They contribute to the different smells, tastes, and effects on the human body and are the base component for essential oils.
In hemp plants, terpenes form with cannabinoids in the mushroom-shaped resin glands (trichomes) found on flowering hemp plants.
Terpenes play a crucial role in plant development, acting on environmental conditions.
For instance, terpenes protect hemp plants from insect and herbivore animal invasions by emitting odorous aromas.
These volatile molecules are also called to action when temperatures become too high.
Plants react to these extreme conditions by synthesizing additional terpenes as other terpenes evaporate and release into the air.
In addition to their aromatic contribution to hemp plants, terpenes also display certain therapeutic properties.
For instance, the monoterpene, Myrcene, is commonly found in many hemp cultivars.
The musky, herbal aroma transmitted from this terpene is shown to produce sedating, relaxing effects while providing antioxidant, analgesic, and anti-inflammatory properties, to name a few.
Limonene is another common terpene found in hemp plants and other plant species.
The lemony citrus aromas are easily detected in many cultivars, and this fruity monoterpene is frequently used as a food and beverage additive.
More importantly, Limonene has been shown to have significant antimicrobial, anticancer, and gastroprotective effects.
A new age for hemp terpene products
As science continues to discover the beneficial properties of these terpenes, food and beverage companies can elevate sales by promoting hemp terpene-infused products.
From sweet and fruity to musky and earthy aromas, brands can market their products, focusing on their unique flavours and the beneficial effects of terpenes.
While each strain produces a unique terpene profile, additives of other isolated terpenes create distinctive formulas for producers to make use of.
For example, beverage manufacturers incorporating unique terpene flavours into a sparkling water line can promote both the refreshing qualities of water and the unique benefits of a chosen strain’s terpene profile (be it relaxation or an energizing effect).
Similarly, CBD confectionary producers can enhance their formulas with select terpenes to market the exquisite flavours of their unique products.
As the hemp-infused food & beverage market continues an upward growth trajectory, businesses can capitalize on new product lines of hemp terpene-infused products.
Partnering with a reliable source
While the use of terpenes in the food and beverage global market is primed for rapid growth, a partnership with a reputable organization specializing in terpene sequestration is essential for businesses looking to enter this specialized market.
